Remember the catchy J.Grams. Wentworth jingle that got everyone singing in the shower? Well, today’s guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including “Call 877 Cash Now”. Now, Ken works as CMO at Chief Outsider. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.

Exactly how JG Wentworth Got All of us Singing “Phone call 877 Dollars Today” On Shower That have Ken Murray

We welcome Ken Murray onto the show. Ken is the Chief Marketing Officer at Captain Outsiders, providing growing businesses with fractional CMOs. He has led azing brands, including JG Wentworth, which we’re going to dive into. Let’s get into it.

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